September 12, 2023

Rockfon - Naming Guidelines and Portfolio Architecture

In close co-operation with the International product marketing and design team we streamlined their Rockfon portfolio architecture and developed a consistent naming strategy per category.

Rockfon aims to create the most effective acoustic solutions on Earth. Starting with people, the brand expanded the vision to go beyond acoustics and design products that improve visual comfort, reflect daylight, resists moisture and repel bacteria. Continually driving innovation to transform human wellbeing.

Skriptor Zigila developed new names in line with the streamlined branding guidelines such as: Canva, for a new design panel family, and CleanSpace for the special application portfolio.

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