Aymz is a digital platform for corporate loans from € 5 to € 30 million. The joint venture of ABN AMRO and Bishopsfield Capital Partners connects medium-sized companies to reputable institutional lenders: a new source of capital.
The name is short, dynamic and accessible. Relevant for fast moving entrepreneurs. The idea: making funding available to realize your goals. With no legal limitations and an available .com it was an excellent solution in support in their growth objectives.
The name was developed in close co-operation with lead agency Studio Dumbar-Dept www.deptagency.com which developed all other brand elements: the positioning, visual identity and created the full platform, from UX and visual design to the front- and back end.
Visit their website for more info www.aymz.com.