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New Name: Obyte – Cryptocurrency
28 May 2019

A new name for a promising cryptocurrency
In close co-operation with team, we developed the new name for this cryptocurrency. It is built on scalable DAG (Directed Acilyic Graph). Without blocks (unlike standard block chain currencies like Bitcoin), enabling almost instant transactions
After careful consideration our clients concluded that they were limited by their current name: ByteBall. Changing an existing brand is always very difficult as you are replacing an emotional brand with a new word, lacking the same emotional attachment.
Naming process
In two workshops we fine tuned the briefing and discussed over 100 alternatives. This lead to a short list of 5 with one clear favorite: Obyte.
Simple, pure and relevant to the proposition, a closed circle with absolute certainty about the transactions.
After research no linguistic issues were detected in the most important markets.
For more information on the re-branding process, please read the experience of the client.
If you are looking for naming advice, please contact us for more info.
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STOCKHOLM
Birger Jarlsgatan 57 B
P.O. Box 6107
SE-102 32 Stockholm
Sweden
stockholm@skriptorzigila.com
+46 (0)7 33 17 42 85
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Kristina Björnerstedt
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AMSTERDAM
Barbara Strozzilaan 201
1083 HN Amsterdam
The Netherlands
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amsterdam@skriptorzigila.com
+ 31 (0)6 51 66 10 56
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Joachim ter Haar
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CHICAGO
1626 S. Morgan St.
Chicago, IL 60608
USA–
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michael@skriptorzigila.com
+ 1 914-484-1444
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Mike Fisher
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