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Travel
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Naming

Amsterdam Airport Schiphol developed a completely new biometric security system for travellers.  Privium enables travellers to identify themselves with their eyes and skip long security lines. I The concept has evolved to a complete premium traveller experience on Schiphol, including Privium lounges and parking.

The conceptual name is combination of premium and private, very suitable to the concept. It was developed in a process in which both launching partners (Schiphol and Johan Enschede) participated.

Over the years we have supported Schiphol Airport in multiple naming projects: parking naming and shop concepts like Vizzit! and Cafe Chocolat

More Work

Spring

Telia

Vion

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