Skriptor Zigila was contacted to create a new name for a large healthcare provider. The mother brand was going to serve as a partner to European caregivers, providing safe, high-quality medical supplies, devices, and equipment. With an extensive existing portfolio and plans for future acquisitions, the magnitude of this project required excellence and top quality service every step of the way. Besides creating a new name, extensive legal searches in relevant markets, and eventually a coherent and modern brand profiling that would help develop and implement it's brand promise, values, and vision were expected to be designed.

In close co-operation with Silver and Groth & Co, all parts of the brand were managed from start to finish. A remarkable job from all the partners involved, especially the team from Asker that were enthusiastic and clear in their communications.

Visit Asker Healthcare Group here.

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