Industry
IT/Banking
Services
Naming

Klarna is the Nordic region's leading provider of secure online payments. More than 35 million people have used these services through more than 6,000 e-shops.

The naming process was lively. Interestingly, Klarna was not one of the favorites at the beginning of the process. There is a tendency to want to choose English-sounding names in this industry. But after several discussions, the name group began to lean towards a Swedish word instead. The requirement for a free domain name was a strong argument for Klarna and the pleasant meaning of “getting ready; light up ”also had a great impact on the final choice.

More Work

Spring

Telia

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