Industry
Pharma
Services
Naming

We worked together with ContextVision, a medical technology software company specializing in image analysis, and artificial intelligence (AI) for their new systems. Our task wasto develop a brand name for their portfolio of digital decision-making systemsfor pathologists, which will deliver faster diagnosis of e.g., prostate cancer. By streamlining the work of many pathologists, their efforts are utilized moreeffectively in their daily work.

INIFY™ is the result of a brief that aimed to encapsulate the bigger picture, but also the smallest details. The name itself, short, quick, and easy to use. With the help of Groth & Co., ContextVision had a successful preliminary screening for a new technology that allows the future of pathology to be reliable, agile, and precise in a highly demanding work-environment

More Work

Spring

Telia

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