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Naming en strategy

As strategic partner we support the naming of the ING International business and the fintech innovation funnel. Innovation at ING is about creating a differentiating experience for customers and making their lives better. The ambition is to increase the pace of innovation to stay a step ahead of the changes and evolutions in the world. To increase the speed and impact of this performance, ING combined all innovation activities into one dedicated business area: ING Neo.

The name ING NEO was developed in a short focused process with participation of all stakeholders.

Skriptor Zigila also supported ING in the development of their overall branding architecture and guidelines, developed the name for multiple services and ventures and the new headquarters.

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Spring

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