Food and beverahe

Heineken - Naming and research

With the launch of their new e-commerce brand, eazle, HEINEKEN is taking a customer-centric approach to simplify the ordering process for business owners, distributors, and wholesalers and deliver a intuitive and easy to use customer experience. It will consolidate and harmonize over 30 existing E-Business platforms.

Eazle reimagines eCommerce for independent shops, restaurants and bars. It is a platform created to make it easy to run and grow your business. At the customers side, anytime anywhere. The playful name relates directly to this core value: the ease of doing business.

Accessible and easy to use by the broad International target group, with an available URL and free from legal issues. The powerful direct and still playful name for this ambitious venture is the result of an open and interactive co-operation with a broad senior team representing the key markets of Heineken.

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