EUROPEAN NAMING AGENCIES ZIGILA AND SKRIPTOR MERGE
The Scandinavian naming agency Skriptor is merging with its Dutch counterpart Zigila. Zigila has developed names such as Oppo, Cimpress, and Vion, and has a broad portfolio of international clients among which are Philips, Heineken, and ING. Skriptor is the market leader in Scandinavia and highly experienced in the pharmaceutical market, with clients such as Roche, Bayer, and Novartis. The new company will be called Skriptor Zigila and aims to conquer the European market with a powerful international team.
The high speed of innovation in the digital age creates new branding challenges for both startups and corporates with expanding portfolios. Effective brand names that meet all conditions are becoming ever harder to find.
Joachim ter Haar, Managing Partner at Skriptor Zigila: “The merger creates a company with the expertise and critical mass to tackle naming cases of any kind and scale. Both firms have a strong track record and portfolio, with complementary specializations. Skriptor has a solid position in pharma naming, a complex and highly specialized craft. Zigila is the expert in strategic branding and portfolio strategy. Zigila and Skriptor share the same ambitions, values and passion which makes the merger a natural fit. With locations in Amsterdam and Stockholm, we are significantly expanding our capacity and are well positioned to serve our current and new clients in an even better way.”
The two agencies have been cooperating successfully since October 2016 on accounts such as Philips Lighting, Boehringer Ingelheim, and LS retail. For each assignment, a dedicated international team of consultants, creatives, and researchers is selected that focusses on the branding strategy, naming, research, and brand implementation. The merger transforms Skriptor Zigila into an important international player that will continue to serve the home markets on domestic projects.
About Skriptor Zigila
Skriptor Zigila is the result of a merger between two European success stories: Skriptor is the leading naming agency in Scandinavia, and Zigila maintains a similar position in Benelux. Skriptor Zigila currently has two European offices (Amsterdam and Stockholm) and one in the United States (Atlanta, Georgia). The agency is specialized in branding and portfolio strategy, product- and corporate naming, pharma naming, online naming, linguistic research, and brand implementation. Skriptor Zigila operates in the local, regional, and global markets in virtually every industry. The Skriptor Zigila claim: Great Names, Greater Brands.