Last autumn, we had the opportunity to work with ContextVision, a medical technology software company specializing in image analysis, and artificial intelligence (AI). Our task was to develop a brand name for their portfolio of digital decision making systems for pathologists, which will deliver faster diagnosis of e.g. prostate cancer. By streamlining the work of many pathologists, their efforts are utilized more effectively in their daily work.
INIFY™ is the result of a brief that sought after the whole picture, but also the smallest details. INIFY™ is, like the name itself, short, quick, and easy to use. With the help of Groth & Co., ContextVision had a successful preliminary screening for a new technology that allows the future of pathology to be reliable, agile, and precise in a highly demanding work-environment.