Many have heard of the mysterious word ‘snus’, a Swedish tobacco pouch you slide under your lip for extra strength. The last couple of years, tobacco free nicotine pouches, also called all white-snus, have become very popular in Sweden. The products are fresh and less harmful than traditional snus while still maintaining that edge.
Skriptor Zigila had the pleasure to work with an ambitious team that wanted to ship nicotine pouches outside of Sweden. To share the love. The brief had specific requirements: no associations to tobacco, pharmaceuticals or food. We saw a perfect window of opportunity to create distinctive names, to break the norm. HAYPP was born — a fusion between cultures and languages, with hype as a foundation. A great name for a product that deserves more recognition outside of Svea rike.
HAYPP is Sweden’s biggest reseller of nicotine pouches in the UK.
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