June 16, 2022


When PwC Business Services left PwC to become one of the leading business service companies, we cooperated with the branding agency Volt, to find the perfect name for the company.

The process was inspiring with brainstorming to find the essence of the core. Finally, Aspia was born – an arbitrary name with the right sound. Strengthening the bond between financial advisors and clients. A blank slate, with true potential. In the final part of the process, Groth & Co, made sure that the legal part was clear for Aspia to make its grand entrée on the market.

Do you have big plans and need help with naming your company? Contact us.

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