Arcademy is a surgical clinic specialized in hand and foot surgery. As a Center of Excellence, Arcademy has R&D and educational practices of the highest of quality.
We were contacted by Brand New Design to create names. The brief was very thorough, and the group had pin-pointed down what they were looking for; a name that reflects excellency in the field of surgery. The name had to be associative, and keywords such as ‘research-oriented’, ‘safety’, and ‘dedication’ were on the top of the list. The Swedish top level domain was also important.
ARCADEMY is a play-on-words with ‘arc’ and ‘academy’, where the arc is a symbolic representation of surgical experience collected under one name. In other words, you are in safe hands with the leading surgeons of Sweden.
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