New: Lean Naming solutions by Skriptor Zigila Amsterdam

20 May 2019

We believe that every concepts deserves the best possible branding solution. This is the reason that Skriptor Zigila Amsterdam introduces Lean Naming solutions: two new modules that can help you find a strong brand name with a limited budget.

All Lean modules are offered for a fixed fee, agreed up front. It speaks for itself that projects can be upgraded during the process, if needed.  Please contact us for more information and a tailored quote.

Lean Strategy & Naming Workshop

For startups and new propositions in existing brand portfolio’s.

• Define all relevant conditions for naming and finalize creative briefing
• Advice in naming strategy
• A compact creative naming workshop: including 20+ new name proposals
• indefinite second opinion and advice on internal name proposals
• Advice on legal strategy and other next steps

Lean Naming Project

For scaleups, SME’s and corporates with a limited budget

• Define all relevant conditions for naming and finalize creative briefing
• A naming strategy workshop including 20-30 initial name proposals
• Advice on naming strategy
• One complete Naming Workshop with 50+ name proposals
• All subjected to a top line URL and Google check
• and identical trademark screening in the relevant classes in the Benelux/EU registers
• Indefinite second opinion on internal name proposals
• Advice on legal strategy and other next steps

The name is the base of your brand, the most long term marketing tool. For the optimal guaranteed result we always recommend to invest in a Full Naming Project. Especially in complex cases with high exposure and many stakeholders.

Full naming project

• Define all relevant conditions for naming and finalize creative briefing
• A Naming Strategy workshop including 20-30 initial name proposals
• Advice on naming strategy
• 2 or more Naming workshops with 100+ name proposals.
• All subjected to a topline URL and Google check
• And identical trademark screening in the relevant classes in the Benelux/EU
• Facilitation of entire process by Senior Partners
• Close co-operation and guidance from start of the project to the definitive choice of the name
• Advice and guidence during legal research and possible next steps
• Overview presentations (as many as needed) to management and other stakeholders
• Advice on other branding elements:descriptor and pay-off. If necessary with list of alternatives
• A guaranteed result: we are involved and committed until a final solution has been chosen at no extra cost.

Optional with every process:

• Linguistic research: a disaster check to prevent painlful and costly International mistakes 
• Advice on Brand Portfolio Strategy and management

Every case is unique and benefits from a tailored approach. Please contact us to discuss the options and possibilities that suit you best.