Olof Lindquist

Senior Director

Olof and his colleague Peter Ekelund were responsible for developing Skriptor, during the 1990s, into one of Europe’s leading naming agencies. As a senior consultant and partner, Olof is now directing the Name Creation Team in Stockholm.

Olof has a solid academic background, with studies in general linguistics, modern languages, and computer linguistics at the Universities of Lund and Stockholm. He also prides himself on being hexalingual. With his extensive experience in brand and company naming, covering all types of names and conditions, Olof likes challenging naming tasks—for example, names that need to meet very specific criteria, yet be innovative and inspiring.

When he is not working, Olof spends much of his time in the Swiss and Italian Alps. Being a passionate climber, scrambler, and skier, his summit list is almost as long as the list of brands he named.