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New Name: Kronaby
26 Jun 2017

Since 2017, there is a new elegant connected watch out in stores all over Sweden and Europe. The Kronaby watch (part of Anima) comes in four models and 24 variants: APEX, SEKEL, NORD and CARAT, all with a combination of beauty and advanced technology, and a perfectly fitting new name Kronaby.
The Anima-team knew that they wanted a name that could reflect the tagline “beautifully smart”. Another one of Anima’s requests was a name that would allude to the Scandinavian heritage. Undoubtedly, the final choice Kronaby is as Scandinavian as it gets; two typical place name suffixes combined into one unit, and as a bonus, the stem “kron” associates with the Greek archaic word for time: “chronos”.
Contact us
STOCKHOLM
Birger Jarlsgatan 57 B
P.O. Box 6107
SE-102 32 Stockholm
Sweden
stockholm@skriptorzigila.com
+46 (0)7 33 17 42 85
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Kristina Björnerstedt
New business request
AMSTERDAM
Barbara Strozzilaan 201
1083 HN Amsterdam
The Netherlands
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amsterdam@skriptorzigila.com
+ 31 (0)6 51 66 10 56
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Joachim ter Haar
New business request
CHICAGO
1626 S. Morgan St.
Chicago, IL 60608
USA–
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michael@skriptorzigila.com
+ 1 914-484-1444
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Mike Fisher
New business request
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