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New Name: Idefirix
09 Apr 2018

In a close cooperation with Hansa Medical AB, we developed the trademark name ‘Idefirix’, for an orphan drug (kidney transplantation). The prefix ’Ide’ is short for the generic name : IdeS (Immunoglobulin G-degrading enzyme of Streptococcus pyogenes). The name is both easy to remember and use for transplant surgeons, nephrologists, and pharmacists to remember in their practice.
We had a very good naming process where the client’s project group was coherent, responsive, and target oriented.
Need naming advice? Contact us today!
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STOCKHOLM
Birger Jarlsgatan 57 B
P.O. Box 6107
SE-102 32 Stockholm
Sweden
stockholm@skriptorzigila.com
+46 (0)7 33 17 42 85
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Kristina Björnerstedt
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AMSTERDAM
Barbara Strozzilaan 201
1083 HN Amsterdam
The Netherlands
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amsterdam@skriptorzigila.com
+ 31 (0)6 51 66 10 56
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Joachim ter Haar
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CHICAGO
1626 S. Morgan St.
Chicago, IL 60608
USA–
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michael@skriptorzigila.com
+ 1 914-484-1444
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Mike Fisher
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