New Name: Trulifi by Signify

02 Sep 2019

Signify launches Trulifi: the world’s most reliable, high-speed commercial LiFi system

The worlds of lighting and telecommunications converged today. Signify (Euronext: LIGHT), the world leader in lighting, launched a new range of LiFi systems that includes the world’s fastest and most reliable LiFi systems commercially available. The range, branded Trulifi, leverages existing and future professional luminaires. Instead of using radio signals (such as WiFi, 4G/5G, Bluetooth, etc.), Trulifi uses light waves to enable highly reliable, secure two-way wireless communications at speeds far above most conventional workplace wireless technologies.

 Skriptor Zigila developed this simple yet effective name and branding strategy in close co-operation with clients. 

Skriptor Zigila is the preferred partner of Signify in the field of verbal branding strategy, development and implementation.