Get in touch
New Name: ESAB OK GoldRox
13 May 2020

The Swedish industrial company ESAB are the pioneers of welding. With their latest electrode product, they were searching for a new, global name. The details were discussed, and a brief was sent to make sure that everything was in place. Being one of the building blocks of welding, the name had to be strong and an allusion to the company’s longevity, as well as its quality. In a swift and cooperative project, we started tinkering, and finally, a new product name for the electrode was created: OK GoldRox was born. Strike Gold with ESAB.
Visit ESAB.
Want to know more about naming? Contact us today.
Contact us
STOCKHOLM
Birger Jarlsgatan 57 B
P.O. Box 6107
SE-102 32 Stockholm
Sweden
stockholm@skriptorzigila.com
+46 (0)7 33 17 42 85
View map
Kristina Björnerstedt
New business request
AMSTERDAM
Barbara Strozzilaan 201
1083 HN Amsterdam
The Netherlands
–
amsterdam@skriptorzigila.com
+ 31 (0)6 51 66 10 56
View map
Joachim ter Haar
New business request
CHICAGO
1626 S. Morgan St.
Chicago, IL 60608
USA–
–
michael@skriptorzigila.com
+ 1 914-484-1444
View map
Mike Fisher
New business request
–
–