New Name: Dazzley – A Real Treat

14 Dec 2017

With a wide range selection of sweets from Dazzley, you can find anything from pies, to biscuits, to ice-cream and to their fabulous chocolate.

We worked with Axfood in this naming project to create a typical ‘Carnaby Street’-feeling. Carnaby Street is an iconic shopping street in London, known for its fashion stores and playful colours since 60s. We had ‘Swinging London’ as a key component when we created the name ‘Dazzley’.

You can find the products in stores such as Hemköp, Willys, and Dagab.

Visit Axfood for more information

Are you thinking about a name change? Contact us.