New Name: Basewell
13 Apr 2018
Global plant breeder and propagator introduces Basewell™, a state-of-the-art rooting technology for growers across the globe that simplifies processes, optimizes space, and saves labor.
Dümmen Orange, leading breeder and propagator, presents Basewell™, an innovative new technology that is the next step into the future of floriculture. Basewell™ technology utilizes an off-shore propagation process to deliver high quality bare-root cuttings directly to the grower.
A new product form, Basewell™ bare-root cuttings feature advanced root development and no growing media. This allows Basewell™ product to ship to growers from off-shore production locations, ready to transplant directly into the finish container.
Basewell™ technology delivers multiple benefits for the grower:
- Simplifies processes: The bare-root cutting form allows the grower to order rooted product directly from the production farm, decreasing order lead time and maximizing flexibility in program planning.
- Optimizes space: The grower receives a product that is ready to transplant directly into the finish container. Consequently, more production turns can be completed and expensive propagation space can be converted into profit-generating finish production space.
- Saves labor: Basewell™ is available in two configurations, including full strips and individual cells that are compatible with automated sticking methods. The individual cells are also suitable for non-automated production, where workers can quickly transplant the product by hand into the finish container.
Basewell™ technology makes it debut to the North American market at the 2018 California Spring Trials (CAST).
Skriptor Zigila developed the naming strategy and name in two interactive workshops with an International project team within 10 working days.
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Joachim ter Haar
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