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New Name: Idefirix

09 Apr 2018

In a close cooperation with Hansa Medical AB, we developed the trademark name ‘Idefirix’, for an orphan drug (kidney transplantation). The prefix ’Ide’ is short for the generic name : IdeS (Immunoglobulin G-degrading enzyme of Streptococcus pyogenes). The name is both easy to remember and use for transplant surgeons, nephrologists, and pharmacists to remember in their practice.

We had a very good naming process where the client’s project group was coherent, responsive, and target oriented.

 

Hansa Medical AB

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Kristina Björnerstedt
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AMSTERDAM

Generaal Vetterstraat 75
1059 BT Amsterdam
The Netherlands
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+ 31 (0)6 51 66 10 56
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Joachim ter Haar
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CHICAGO

Chicago
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michael@skriptorzigila.com
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Mike Fisher
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